Our Services

At CES Insights Lab, we provide a comprehensive suite of user research services tailored to meet the unique needs of your business–whether you are a startup, a small to medium-sized business, or an established enterprise. Our principals have over 50 years of combined user research expertise in settings ranging from startups, agencies, academia and enterprise companies. We’ve established the first user research practices at 4 different companies and have deep expertise in every aspect of the field. Our holistic approach ensures that your user research is not only insightful but also efficient and effective, driving informed decisions and successful outcomes.

We offer flexible, scalable engagement models, including project-based services, fractional user research leadership, staff augmentation, and recruitment. 

Our project-based offerings include qualitative research, quantitative research, and mixed-methods research, each suited to different objectives and stages of product development. We apply the right research methods at the right point in the process.

A common misconception is that user research can be complicated, costly and take too much time to get feedback fast. We understand these concerns and offer proven, streamlined approaches based on our years of experience delivering impactful insights in the real world. We know that sometimes, budget and timeline constraints just don’t allow for an ideal process, and we provide creative, nimble, accelerated research solutions that provide value for your unique situation.

Project-based, Bespoke Research Services

We provide customized research services, including [qualitative, quantitative, and mixed-methods research, to cater to the specific needs of startups, SMBs, and enterprise companies and provide deep insights into their users.

For startups, we offer lean, cost-effective solutions focused on rapid validation and early product development. SMBs benefit from a balanced approach that supports product optimization and growth strategies, while enterprise companies receive in-depth, scalable research services integrated with strategic business objectives. 

Our expertise extends beyond conducting research; we also assist in setting up and streamlining research operations, selecting the right tools, and establishing efficient workflows. Additionally, we offer services to establish and manage participant panels and handle recruitment, ensuring you have access to the right users for your studies. 

Startups

Focused Research Services

  • Lean and Agile Approaches: We employ rapid, lean research methodologies to provide fast, actionable insights.

  • Early Validation: Focus on validating product concepts, identifying core user needs, and refining MVPs to ensure a strong product-market fit.

  • Cost-Effective Solutions: We offer affordable, scalable research services that fit tight budgets and timelines without compromising on quality.

Operational Support

  • Tool Selection: Guidance on choosing affordable, scalable tools suitable for early-stage startups

  • Initial Setup: Help with setting up basic research operations and workflow processes to streamline future studies

Small and Medium-Sized Businesses (SMBs)

Comprehensive Research Services

  • Diverse Methodologies: We offer a balanced mix of qualitative and quantitative research to inform product development and marketing strategies.

  • Product Design Research: Focus on refining existing products and new offerings through detailed usability testing and user feedback.

Operational and Strategic Support

  • Streamlining Processes: We’ll develop efficient research workflows and integrate research operations into existing business processes, and help you augment the impact of research across the business.

  • Participant Panel Management: Establish and manage participant panels to ensure a steady flow of relevant user feedback for ongoing research needs.

Enterprise
Companies

In-Depth Research Services

  • Advanced Methodologies: Utilize sophisticated mixed-methods research, including ethnographic studies, large-scale surveys, and longitudinal studies as appropriate, to address complex research questions.

  • Scalable Solutions: Capable of handling large-scale research projects that involve multiple user segments and global markets.

Full-Scale Operational Integration

  • Research Operations Infrastructure: Develop comprehensive research operations, including advanced tool selection, process optimization, research repositories, and workflow automation.

  • Strategic Alignment: Ensure research initiatives are aligned with corporate strategies and business objectives to drive informed decision-making at all levels.

  • Stakeholder Management: Facilitate effective communication and collaboration between research teams and key stakeholders across the organization.

Fractional
Leadership

Fractional user research leadership is a flexible and cost-effective solution that allows companies to hire experienced user research leaders on a part-time or project basis. This approach provides strategic direction, accelerated impact and high-level expertise without the need for a full-time executive. It is ideal for startups and smaller companies with budget constraints who still need the benefit of specialized guidance and who may want to engage for specific projects and periods of growth and adjust the level of leadership support as needs evolve.

CES Insights Lab can help with strategic research planning, defining goals, and creating and executing a user research roadmap aligned with your business strategy. We can help prioritize critical research areas and manage vendor relationships, as well as providing leadership and mentorship to your team, ensuring high quality and adherence to best practices.

Staff Augmentation and Recruitment Services

Our recruitment services combine expert experience in talent acquisition with senior research leadership. Our unique team is able to assess research candidates more accurately than any other recruitment company.  Our research leadership team is dedicated to interviewing and evaluating the technical skills of every candidate we present. We offer the opportunity to enhance your research teams with highly qualified contract and FTE staff at all levels. We also offer retained recruitment services for all levels including research manager, director, and VP roles and more.